BRAND POSITIONING
I've helped many companies define their brands through social media copywriting and longer form work.
EXAMPLES
BED, BATH & BEYOND has been my remote full-time gig since July of 2020. Arriving during a rebrand, I essentially defined the friendly & clever voice of the brand on every social channel. I've also created original content (much of it starring my cat) and earned the title of Senior Content & Copy Lead as my role has evolved and grown.
COLUMBIA SPORTSWEAR hired me to research and write a special anniversary report that defined the company in the context of their family history.
Sometimes you have to define your own brand! This description of my long-running MORNING RADIO SHOW helped win us a CMA award for major market personalities in 2017 (As you will see we did not have a graphic designer on our team, so brace yourself.)
LYTLE BARNETT needed to clarify what makes them stand out as a producer of Oregon sparkling wines. I wrote all of the copy on their website, including mission statements, product descriptions, bios and more.
